About brand name ‘Seoul Chip’

“Nurungji”, it is the traditional soul food of Koreans and Seoul Chip is a modern reinterpretation of  Nurungji snacks. It is designed as SeOUL using the homophone structure of SEOUL and SOUL. With  the goal of advancing overseas, we focus on the fact that foreigners perceive “Korea=Seoul”

SeOUL Chips Hit Product

Thin and crispy overcooked crust cookie made by  pressing on a hot iron plate added Koreans’ favorite  food kimchi with 100% raw material.

Collaboration of crispy and savory nurungji with spicy

and sour kimchi taste

Made with the fresh rice for the better taste

Packaging unit

– Product weight 50g with plastic wrapper (aluminum  coating) packaging / Silica gel(2g)

Explosive response from a sample test for 2,000 people at the

2021 COEX Seoul Café Show

Wadiz funding (Feb-March,2022) 4,308% success

*Ingredient :

Rice (Korea) 94%, Cheongyang red pepper powder (China), Seasoned seaweed [Laver (Korea)], Kimchi seasoning [refined salt (Korea), powdered kimchi broth, glucose, paprika extract, kimchi base oil, mixed vegetable liquid powder, L-glutamic acid (flavor enhancer), probiotics] contains soybeans

Delivery policy

We provide Express Shipping delivery service using FedEx Priority.

* Shipment processing time
All orders are processed within 5 business days

* Our courier partners
We work  with only fast and reliable courier services to deliver our goods across the countries we deal with
Our courier partners: FedEx
All standard delivery estimated time: 3-5 Business days after shipment processing.

Refund requests due to the rejection of import by the customs of importing countries cannot be accepted. Please check the import regulations of your country before placing an order.

VAT and Import Taxes may have to be paid at the reception of the order. 

From July 1, 2021. VAT is charged on all commercial goods (E-commerce consignments) imported into the EU, regardless of value.
Therefore, the reimbursement of an order is not accepted by Now In Seoul if the client refuses to pay taxes of the order.